Women aren’t just participating in sports—they’re transforming the industry. This session will explore what happens when women take center stage in the sports world, both on and off the field, and why that leads to a win for everyone. We’ll dive into how to build authentic, engaged communities—whether for lifelong fans or those new to the game—while keeping relatability and accessibility at the forefront. From the NFL expanding its reach to female audiences to brands strategically aligning with women in sports, this discussion will unpack the key strategies driving awareness, engagement, and lasting loyalty.